Design Research Methodology - Primary Data Collection
Glen Owen / 0354952
Design Research Methodology / Bachelor of Design (Hons) in Creative Media
Taylor's University
PRE-RECORDED LECTURE
Week 7
There are 4 fields of creative research methods, which is:
- Art-based research (e.g. visual arts)
- Research using technology (e.g. social media)
- Mixed methods research (e.g. traditionally qualitative and quantitative methods)
- Transformative research frameworks (e.g. activist research)
Fig 1.1 Difference between qualitative research and quantitative research
Fig 1.2 Pros and cons between digital research and traditional research
Fig 1.3 Variety of research methods
Questionnaire is a general term to include all methods of data collection in which each person is asked to respond to the same set of questions in a predetermined order.
Interviews are used to collect data from a small group of subjects on broad range of topics.
Focus groups are a data collection method through a semi structured group interview process.
Observational data is a valuable form of research that can give researchers information that goes beyond numbers and statistics.
INSTRUCTION
Fig 2.1 Design Research Methodology MIB
PROJECT 3 - Primary Data Collection
Fig 3.1 Primary data analysis final submission (Week 12, 23/06/2023)
REFLECTION
Doing the data collection is the easiest part of this project when it comes for the process of doing it. The analysis however takes so much time for me. I tried to look other researcher's analysis as references but I still don't get it. In the end, I followed the sample that Miss Alshaimaa gave to use as my analysis format. In the end, I did a great job in doing it and I'm proud of it.

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