Minor Project - Brandialogue
26/04/2024 - 26/08/2024 | Week 1 - Week 14
Glen Owen | 0354952
Minor Project | Bachelor of Design (Hons) in Creative Media
Taylor's University
INSTRUCTION
Fig 1.1 Module Information
Fig 1.2 Project Briefing
Brandialogue - Unicorn
In this minor project, we are divided into groups that consists of 6 members. I was invited by the group leader and I am thankful for them to invite me to their group.
Group 6 (Unicorns):
- Koay Zi En (Group Leader)
- Lee Wing Kie
- Koh Sin Yi
- Glen Owen
- Yeoh Khai Xuan
- Rachel Ng ZiQi
Fig 2.1 Miro Board
Fig 2.2 Contextual Research
We proposed some ideas to Mr. Mike to see if he approves some of it. He did say that some of them are good and that he encouraged us to do a quick data collection so that we can continue to do our work.
Fig 2.3 QnA surveys and analysis
After we are done with the surveys, we then start analyzing it and extract information so that we can then refer to it for our brandialogue's potential clients. We also created our user persona based on the survey's respondents.
Fig 2.4 User Persona
After all of the things has been settled, we start to compile them into a slide and also propose a brand identity idea in a slide to present to Mr. Mike and to our client: Mr. Damien and Ms. Zae. While doing and generating some ideas for the brand, we did changes based on client's revision as well as our lecturer's feedback.
Fig 2.5 Proposal Presentation Slide
My responsible in this project is to do the research with I already did in earlier tasks while also providing feedbacks to my group members and providing the things that are needed for the brand's website like color palette, font, and etc.. I did work in compiling things in the slide and in the miro board. To be honest I think to myself I didn't contribute much in this project but thankfully, I could atleast make myself useful by giving my groupmates good ideas and useful feedbacks so they can further refine their workflow. While doing that, I also helped one of my group member that needed something for the website so I drew a mascot for the website.
FINAL SUBMISSION
Fig 3.1 Final Submission
REFLECTION
This project was kind of ok. Dealing with clients are not my thing especially that's not in my specialization. I was responsible in brainstorming ideas and listening to the client's need and the lecturer's feedback but sometimes, their demands are nonsense. Mr. Mike did helped us in the end and did provide some references that we can look after. The fact that he is also patient is another plus from me. Honestly, this is the only group project that I have experience that I think is way more calmer than my usual group project that I had in this university. Overall, this project is not only we study about design, but also about businesses and stuff that could make us a lot of money and investment. If only it's not a brandialogue, I would be very motivated by it is what it is. Still I think I did great in some occasion and I am very happy that my groupmate always responded to me whenever I chatted with them in times needed that is related to our project.
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